{"id":6401,"date":"2020-05-30T12:32:33","date_gmt":"2020-05-30T05:32:33","guid":{"rendered":"https:\/\/bacdau.vn\/?post_type=kb&p=6401"},"modified":"2020-05-30T12:32:33","modified_gmt":"2020-05-30T05:32:33","slug":"mo-hinh-o2o-la-gi","status":"publish","type":"kb","link":"https:\/\/bacdau.vn\/kb\/mo-hinh-o2o-la-gi\/","title":{"rendered":"M\u00f4 h\u00ecnh O2O l\u00e0 g\u00ec?"},"content":{"rendered":"

M\u1ed9t trong nh\u1eefng m\u00f4 h\u00ecnh kinh doanh kh\u00e1 h\u1ea5p d\u1eabn hi\u1ec7n nay ch\u00ednh l\u00e0 m\u00f4 h\u00ecnh O2O<\/strong><\/a>. V\u1eady m\u00f4 h\u00ecnh O2O l\u00e0 g\u00ec? M\u1eddi b\u1ea1n c\u00f9ng t\u00ecm hi\u1ec3u trong b\u00e0i vi\u1ebft sau.<\/span><\/p>\n

M\u00f4 h\u00ecnh O2O l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n

O2O (Online \u2013 To \u2013 Offline) l\u00e0 m\u00f4 h\u00ecnh kinh doanh trong \u0111\u00f3 c\u00f4ng ty s\u1ebd thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn \u0111\u1ebfn c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf.<\/span><\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng m\u1ea1i theo m\u00f4 h\u00ecnh O2O l\u00e0 t\u1ea1o ra nh\u1eadn th\u1ee9c cho kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nghi\u00ean c\u1ee9u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 v\u00e0 sau \u0111\u00f3 s\u1ebd \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf mua h\u00e0ng.<\/span><\/p>\n

\"\"
V\u00ec sao m\u00f4 h\u00ecnh O2O quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing<\/figcaption><\/figure>\n

\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh O2O<\/strong><\/span><\/h2>\n

C\u00e1ch th\u1ee9c v\u1eadn h\u00e0nh<\/strong><\/span><\/h3>\n

Th\u01b0\u01a1ng m\u1ea1i theo h\u00ecnh th\u1ee9c O2O s\u1ebd x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng t\u1ea1i m\u1ed9t kh\u00f4ng gian tr\u1ef1c tuy\u1ebfn n\u00e0o \u0111\u00f3 (nh\u01b0 th\u00f4ng qua email, qu\u1ea3ng c\u00e1o tr\u00ean internet\u2026) sau \u0111\u00f3 s\u1eed d\u1ee5ng m\u1ed9t lo\u1ea1t c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng r\u1eddi kh\u1ecfi kh\u00f4ng gian tr\u1ef1c tuy\u1ebfn \u0111\u00f3 \u0111\u1ec3 \u0111\u1ebfn v\u1edbi c\u00e1c c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf (th\u00f4ng qua c\u00e1c gi\u00e1 tr\u1ecb gia t\u0103ng cung c\u1ea5p tr\u00ean website b\u00e1n h\u00e0ng nh\u01b0 coupon hay \u0111i\u1ec3m t\u00edch l\u0169y\u2026 )<\/span><\/p>\n

\"Xu
Xu h\u01b0\u1edbng O2O – C\u01a1 h\u1ed9i b\u1ee9t ph\u00e1 cho doanh nghi\u1ec7p b\u00e1n l\u1ebb<\/figcaption><\/figure>\n

H\u1ea1n ch\u1ebf c\u1ee7a m\u00f4 h\u00ecnh O2O<\/strong><\/span><\/h3>\n

C\u00e1c nh\u00e0 b\u00e1n l\u1ebb t\u1eebng lo ng\u1ea1i r\u1eb1ng h\u1ecd s\u1ebd kh\u00f4ng \u0111\u1ee7 kh\u1ea3 n\u0103ng \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u l\u1ef1a ch\u1ecdn \u0111a d\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf \u0111\u00f2i h\u1ecfi chi ph\u00ed thu\u00ea m\u01b0\u1edbn m\u1eb7t b\u1eb1ng c\u1ed1 \u0111\u1ecbnh r\u1ea5t cao v\u00e0 chi ph\u00ed nh\u00e2n c\u00f4ng \u0111\u1ec3 \u0111i\u1ec1u h\u00e0nh c\u00e1c c\u1eeda h\u00e0ng \u0111\u00f3. \u0110\u1eb7c bi\u1ec7t, v\u1edbi kh\u00f4ng gian c\u1eeda h\u00e0ng h\u1ea1n ch\u1ebf, h\u1ecd kh\u00f4ng th\u1ec3 cung c\u1ea5p nhi\u1ec1u v\u00e0 \u0111a d\u1ea1ng c\u00e1c ch\u1ee7ng lo\u1ea1i h\u00e0ng h\u00f3a. <\/span><\/p>\n

Trong khi \u0111\u00f3, c\u00e1c trang b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c ch\u1ee7ng lo\u1ea1i h\u00e0ng h\u00f3a r\u1ea5t \u0111a d\u1ea1ng m\u00e0 kh\u00f4ng t\u1ed1n nhi\u1ec1u chi ph\u00ed cho m\u1eb7t b\u1eb1ng v\u00e0 nh\u00e2n c\u00f4ng, h\u1ecd ch\u1ec9 c\u1ea7n m\u1ed9t nh\u00e0 kho nh\u1ecf ch\u1ee9a h\u00e0ng v\u00e0 t\u1ef1 m\u00ecnh ho\u1eb7c thu\u00ea d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n h\u00e0ng h\u00f3a \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Gi\u00e1 tr\u1ecb mang l\u1ea1i cho kh\u00e1ch h\u00e0ng<\/strong><\/span><\/h3>\n

Cung c\u1ea5p d\u1ecbch v\u1ee5 gia t\u0103ng \u0111i\u1ec3m ho\u1eb7c gi\u1ea3m gi\u00e1 cho kh\u00e1ch h\u00e0ng t\u1edbi c\u1eeda h\u00e0ng. Ngo\u00e0i ra, \u0111em \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng s\u1ef1 ti\u1ec7n l\u1ee3i, ti\u1ebft ki\u1ec7m th\u1eddi gian.<\/span><\/p>\n

C\u01a1 c\u1ea5u l\u1ee3i nhu\u1eadn<\/strong><\/span><\/h3>\n

L\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c t\u1eeb l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1edbn, t\u0103ng kh\u00e1ch h\u00e0ng cho c\u00e1c c\u1eeda h\u00e0ng v\u00e0 t\u0103ng c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng.<\/span><\/p>\n

L\u1ee3i th\u1ebf khi \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh O2O t\u1ea1i Vi\u1ec7t Nam<\/strong><\/span><\/h2>\n

Th\u00f3i quen ng\u01b0\u1eddi d\u00f9ng online<\/strong><\/h3>\n

T\u1ea1i VN, m\u00f4 h\u00ecnh kinh doanh O2O c\u00f3 nhi\u1ec1u \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 ph\u00e1t tri\u1ec3n. Theo b\u00e1o c\u00e1o t\u1eeb WeAresocial v\u00e0o th\u00e1ng 3.2015 v\u1ec1 th\u00f3i quen v\u00e0 h\u00e0nh vi s\u1eed d\u1ee5ng internet hi\u1ec7n nay c\u1ee7a ng\u01b0\u1eddi VN th\u00ec 45% d\u00e2n s\u1ed1 VN s\u1eed d\u1ee5ng internet (t\u1ee9c 41 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng). Trong \u0111\u00f3 c\u00f3 kho\u1ea3ng 30 tri\u1ec7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 s\u1ed1 ng\u01b0\u1eddi \u0111ang d\u00f9ng c\u00e1c m\u1ea1ng n\u00e0y tr\u00ean di \u0111\u1ed9ng l\u00e0 26 tri\u1ec7u ng\u01b0\u1eddi. Th\u1ed1ng k\u00ea cho th\u1ea5y, ng\u01b0\u1eddi VN t\u1ed1n t\u1edbi h\u01a1n 5 ti\u1ebfng m\u1ed7i ng\u00e0y \u0111\u1ec3 l\u00ean m\u1ea1ng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng m\u00e1y t\u00ednh v\u00e0 g\u1ea7n 3 ti\u1ebfng v\u1edbi ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec7n tho\u1ea1i (\u0111\u1ee9ng th\u1ee9 3 trong khu v\u1ef1c ch\u00e2u \u00c1). <\/span><\/p>\n

H\u1ea7u h\u1ebft kho\u1ea3ng th\u1eddi gian n\u00e0y \u0111\u1ec1u \u0111\u01b0\u1ee3c d\u00f9ng v\u00e0o c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i (\u0111\u1ee9ng th\u1ee9 6 trong khu v\u1ef1c ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng). T\u1ed5ng th\u1eddi gian trung b\u00ecnh m\u00e0 m\u1ed9t ng\u01b0\u1eddi VN truy c\u1eadp v\u00e0o m\u1ea1ng x\u00e3 h\u1ed9i trong ng\u00e0y l\u00e0 2 ti\u1ebfng. Trong kho\u1ea3ng 35 gi\u1edd truy c\u1eadp h\u00e0ng tu\u1ea7n, 15,4% th\u1eddi gian \u0111\u01b0\u1ee3c d\u00f9ng cho c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 kho\u1ea3ng 10% th\u1eddi gian d\u00e0nh cho vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 c\u1eadp nh\u1eadt th\u00f4ng tin. R\u00f5 r\u00e0ng r\u1eb1ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng VN c\u00f3 th\u00f3i quen s\u1eed d\u1ee5ng internet \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. V\u00ec v\u1eady, online n\u00ean l\u00e0 m\u1ed9t k\u00eanh m\u00e0 c\u00e1c c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf n\u00ean ti\u1ebfp c\u1eadn.<\/span><\/p>\n

H\u00e0nh vi mua s\u1eafm tr\u1ef1c tuy\u1ebfn<\/strong><\/h3>\n

V\u00e0o ng\u00e0y 10.11.2014, t\u1ea1i h\u1ed9i th\u1ea3o v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cH\u00e0nh vi ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn\u201d, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi google \u0111\u00e3 ch\u00ednh th\u1ee9c c\u00f4ng b\u1ed1 kh\u1ea3o s\u00e1t nh\u1eefng th\u1ed1ng k\u00ea v\u1ec1 h\u00e0nh vi mua h\u00e0ng online c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t. Kh\u1ea3o s\u00e1t \u0111\u00e3 ch\u1ec9 ra m\u1ed9t trong nh\u1eefng r\u00e0o c\u1ea3n l\u1edbn nh\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh chi ti\u1ec1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t \u0111\u00f3 l\u00e0 th\u00f3i quen mua s\u1eafm. H\u1ecd c\u00f3 t\u00e2m l\u00fd e ng\u1ea1i v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a v\u00ec v\u1eady lu\u00f4n mu\u1ed1n tr\u1ef1c ti\u1ebfp ch\u1ea1m tay, tr\u1ea3i nghi\u1ec7m v\u1ec1 s\u1ea3n ph\u1ea9m. Ngo\u00e0i ra ngay c\u1ea3 vi\u1ec7c kh\u00f4ng \u0111\u01b0\u1ee3c \u201cm\u1eb7c c\u1ea3\u201d c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng h\u00e0o h\u1ee9ng v\u1edbi vi\u1ec7c mua h\u00e0ng qua m\u1ea1ng.<\/span><\/p>\n

\"\"
C\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 o2o – Online to Offline \u2013 BSOVN<\/figcaption><\/figure>\n

V\u1edbi nh\u1eefng th\u00f4ng tin tr\u00ean c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng m\u00f4 h\u00ecnh O2O l\u00e0 h\u00ecnh th\u1ee9c kinh doanh r\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi VN khi vi\u1ec7c mua s\u1eafm \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u00ean internet, c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh \u0111\u1eb7t h\u00e0ng, thanh to\u00e1n tr\u01b0\u1edbc, sau \u0111\u00f3 kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m v\u00e0 mua h\u00e0ng, nh\u01b0 v\u1eady kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng c\u00f2n lo ng\u1ea1i v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a.<\/span><\/p>\n

K\u1ef9 thu\u1eadt kinh doanh theo m\u00f4 h\u00ecnh O2O<\/strong><\/h3>\n

K\u1ef9 thu\u1eadt m\u00e0 c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh O2O c\u00f3 th\u1ec3 d\u00f9ng l\u00e0 k\u1ef9 thu\u1eadt \u201cBuy Online Pick \u2013 Up In Store\u201d, t\u1ee9c l\u00e0 \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn nh\u01b0ng nh\u1eadn h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng, ho\u1eb7c cho ph\u00e9p kh\u00e1ch h\u00e0ng \u0111\u1ed5i tr\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u00e3 mua tr\u1ef1c tuy\u1ebfn t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf ho\u1eb7c v\u1edbi \u0111i\u1ec3m t\u00edch l\u0169y c\u00f3 \u0111\u01b0\u1ee3c khi mua h\u00e0ng tr\u1ef1c tuy\u1ebfn kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c t\u1eb7ng phi\u1ebfu \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf \u0111\u1ec3 mua s\u1eafm s\u1ea3n ph\u1ea9m. V\u1edbi c\u00e1ch th\u1ee9c t\u1ed5 ch\u1ee9c kinh doanh nh\u01b0 v\u1eady, c\u00e1c c\u00f4ng ty s\u1ebd v\u1eabn c\u00f3 kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf \u0111\u1ec3 xem c\u00e1c s\u1ea3n ph\u1ea9m h\u1ecd nh\u00ecn th\u1ea5y v\u00e0 \u0111\u1eb7t mua tr\u00ean m\u1ea1ng, nh\u01b0 v\u1eady c\u00f4ng ty c\u0169ng s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf l\u1ea5y s\u1ea3n ph\u1ea9m n\u1ebfu ti\u1ec7n \u0111\u01b0\u1eddng \u0111i thay v\u00ec ng\u1ed3i ch\u1edd \u0111\u1ee3i nh\u00e2n vi\u00ean giao h\u00e0ng t\u1edbi.<\/span><\/p>\n

\"T\u00ecm<\/p>\n

Tuy nhi\u00ean, t\u1ea1i VN, khi th\u1ef1c hi\u1ec7n m\u00f4 h\u00ecnh O2O c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn vi\u1ec7c tri\u1ec3n khai h\u00ecnh th\u1ee9c thanh to\u00e1n tr\u1ef1c tuy\u1ebfn v\u00ec ng\u01b0\u1eddi VN ch\u01b0a c\u00f3 th\u00f3i quen s\u1eed d\u1ee5ng h\u00ecnh th\u1ee9c n\u00e0y c\u0169ng nh\u01b0 ch\u01b0a tin t\u01b0\u1edfng v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng mu\u1ed1n ti\u1ebfn h\u00e0nh thanh to\u00e1n tr\u01b0\u1edbc, do \u0111\u00f3 n\u00ean \u0111a d\u1ea1ng h\u00f3a h\u00ecnh th\u1ee9c thanh to\u00e1n, c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn thanh to\u00e1n tr\u1ef1c tuy\u1ebfn ho\u1eb7c thanh to\u00e1n ti\u1ec1n m\u1eb7t khi nh\u1eadn \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

O2O (Online \u2013 To \u2013 Offline) l\u00e0 m\u00f4 h\u00ecnh kinh doanh trong \u0111\u00f3 c\u00f4ng ty s\u1ebd thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn \u0111\u1ebfn c\u1eeda h\u00e0ng th\u1ef1c t\u1ebf.<\/p>\n","protected":false},"author":1,"featured_media":6402,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}}},"kbtopic":[994],"kbtag":[],"_links":{"self":[{"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/kb\/6401"}],"collection":[{"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/kb"}],"about":[{"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/types\/kb"}],"author":[{"embeddable":true,"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/comments?post=6401"}],"version-history":[{"count":0,"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/kb\/6401\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/media\/6402"}],"wp:attachment":[{"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/media?parent=6401"}],"wp:term":[{"taxonomy":"kbtopic","embeddable":true,"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/kbtopic?post=6401"},{"taxonomy":"kbtag","embeddable":true,"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/kbtag?post=6401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}