{"id":5782,"date":"2020-05-03T19:35:19","date_gmt":"2020-05-03T12:35:19","guid":{"rendered":"https:\/\/bacdau.vn\/?post_type=kb&p=5782"},"modified":"2021-07-10T23:16:02","modified_gmt":"2021-07-10T16:16:02","slug":"yeu-to-xep-hang-google","status":"publish","type":"kb","link":"https:\/\/bacdau.vn\/kb\/yeu-to-xep-hang-google\/","title":{"rendered":"C\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng Google n\u0103m 2021"},"content":{"rendered":"

T\u1ed1i \u01b0u h\u00f3a t\u00ecm ki\u1ebfm l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c c\u1ef1c k\u1ef3 n\u0103ng \u0111\u1ed9ng, li\u00ean t\u1ee5c ph\u00e1t tri\u1ec3n v\u00e0 m\u1ed7i ng\u00e0y c\u1ea7n ph\u1ea3i \u0111\u1ed5i thay. \u0110i\u1ec1u n\u00e0y c\u0169ng th\u1ec3 hi\u1ec7n l\u00e0 SEOer g\u1ea7n nh\u01b0 ch\u00f3ng m\u1eb7t \u0111\u1ec3 c\u00f3 th\u1ec3 theo k\u1ecbp \u0111\u01b0\u1ee3c thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng trong t\u00ecm ki\u1ebfm c\u1ee7a Google. <\/span><\/p>\n

Nh\u01b0 trong n\u0103m 2016, thu\u1eadt to\u00e1n Penguin 4.0 xu\u1ea5t hi\u1ec7n v\u00e0 tr\u1edf th\u00e0nh thu\u1eadt to\u00e1n real time, th\u00ec g\u1ea7n nh\u01b0 m\u1ecdi th\u1ee7 thu\u1eadt thao t\u00fang link ngay l\u1eadp t\u1ee9c \u0111\u01b0\u1ee3c SEOer lo\u1ea1i b\u1ecf. V\u00e0 2018 c\u0169ng l\u00e0 m\u1ed9t n\u0103m \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng t\u1eeb thu\u1eadt to\u00e1n c\u1ee7a google. V\u00e0 n\u0103m 2019 th\u00ec sao, l\u00e0m sao \u0111\u1ec3 x\u1ebfp h\u1ea1ng cao tr\u00ean Google? <\/span><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 chia s\u1ebb t\u1eeb SEO Nam Nguy\u1ec5n (m\u1ed9t \u0111\u01a1n v\u1ecb chuy\u00ean d\u1ecbch v\u1ee5 SEO t\u1ea1i TPHCM hi\u1ec7n nay) v\u1ec1 <\/span>9 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng h\u00e0ng \u0111\u1ea7u c\u1ee7a Google<\/b>:<\/span><\/span><\/p>\n

N\u1ed9i dung v\u1eabn l\u00e0 VUA<\/span><\/strong><\/p>\n

Ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung<\/span><\/h3>\n

N\u1ed9i dung x\u1ebfp h\u1ea1ng cao \u0111\u1ec1 c\u1eadp \u0111\u1ebfn n\u1ed9i dung chuy\u00ean s\u00e2u bao tr\u00f9m m\u1ed9t ph\u1ea1m vi r\u1ed9ng c\u1ee7a ch\u1ee7 \u0111\u1ec1 t\u01b0\u01a1ng \u1ee9ng. N\u1ed9i dung ph\u1ea3i cung c\u1ea5p gi\u00e1 tr\u1ecb th\u1ef1c cho ng\u01b0\u1eddi d\u00f9ng v\u00e0 n\u00ean k\u1ebft h\u1ee3p n\u1ed9i dung tr\u1ef1c quan h\u1ea5p d\u1eabn \u0111\u1ec3 b\u1ed5 sung cho n\u1ed9i dung b\u1eb1ng v\u0103n b\u1ea3n.<\/span><\/p>\n

H\u00e3y nh\u1edb r\u1eb1ng, Ch\u1ea5t l\u01b0\u1ee3ng nh\u1ecbp \u0111\u1eadp m\u1ecdi l\u00fac. T\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb, kh\u00f4ng \u0111\u1ebfm s\u1ed1 l\u01b0\u1ee3ng t\u1eeb.<\/span><\/p>\n

Chi\u1ec1u d\u00e0i c\u1ee7a n\u1ed9i dung<\/span><\/h3>\n

Kh\u00f4ng c\u00f3 quy t\u1eafc qui \u0111\u1ecbnh s\u1ed1 l\u01b0\u1ee3ng t\u1eeb trong b\u00e0i vi\u1ebft b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ec3 t\u1ed1i \u01b0u cho m\u1ed9t b\u00e0i vi\u1ebft, v\u00ec n\u00f3 thay \u0111\u1ed5i theo t\u1eebng ch\u1ee7 \u0111\u1ec1. Tuy nhi\u00ean, SEO Nam Nguy\u1ec5n c\u0169ng r\u1eb1ng <\/span>\u201cn\u1ed9i dung d\u00e0i v\u00e0 to\u00e0n di\u1ec7n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao\u201d<\/b>. V\u00e0 t\u1eeb m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Niel Patel c\u0169ng ch\u1ec9 ra r\u1eb1ng c\u00f3 s\u1ef1 t\u01b0\u01a1ng quan gi\u1eefa chi\u1ec1u d\u00e0i n\u1ed9i dung v\u00e0 th\u1ee9 h\u1ea1ng tr\u00ean trang t\u00ecm ki\u1ebfm c\u1ee7a Google.<\/span><\/span><\/p>\n

M\u1eb9o<\/span><\/h3>\n

S\u1eed d\u1ee5ng Sematic Keyword c\u1ee7a Google \u0111\u1ec3 t\u1ed1i \u01b0u cho b\u00e0i vi\u1ebft, c\u00e1c t\u1eeb kh\u00f3a LSI n\u00e0y c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y qua gi\u1edbi thi\u1ec7u \u1edf cu\u1ed1i trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google.<\/span><\/p>\n

Backlink<\/strong><\/span><\/h2>\n

Backlinks v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng m\u1ea1nh nh\u1ea5t trong thu\u1eadt to\u00e1n t\u00ecm ki\u1ebfm c\u1ee7a Google. B\u1ea1n c\u00e0ng c\u00f3 nhi\u1ec1u li\u00ean k\u1ebft t\u1eeb nhi\u1ec1u domain c\u00f3 authority cao th\u00ec s\u1ebd c\u00f3 c\u01a1 h\u1ed9i x\u1ebfp h\u1ea1ng cao cho c\u00e1c t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau. V\u00e0 SEO Nam Nguy\u1ec5n c\u0169ng ch\u1ec9 ra r\u1eb1ng c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t nh\u1eadt k\u00ed Buildlink r\u00f5 r\u00e0ng v\u00e0 \u0111\u1eb7c bi\u1ec7t c\u1ea7n ph\u1ea3i ch\u00fa \u00fd t\u1edbi c\u00e1c thu\u1eadt to\u00e1n li\u00ean quan t\u1edbi thao t\u00fang li\u00ean k\u1ebft, ch\u1eb3ng h\u1ea1n nh\u01b0 Penguin 4.0.<\/span><\/p>\n

Mobile First Index<\/strong><\/span><\/h3>\n

V\u00e0o ng\u00e0y 4 th\u00e1ng 11 n\u0103m 2016, Google \u0111\u00e3 c\u00f4ng b\u1ed1 Mobile First Index. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng th\u00edch c\u1ee7a m\u1ed9t trang web v\u1edbi Mobile s\u1ebd tr\u1ef1c ti\u1ebfp \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm c\u1ee7a n\u00f3. Tr\u01b0\u1edbc \u0111\u00e2y, c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf web ch\u1ec9 x\u00e2y d\u1ef1ng c\u00e1c phi\u00ean b\u1ea3n m\u00e1y t\u00ednh tr\u01b0\u1edbc, sau \u0111\u00f3 l\u00e0 di \u0111\u1ed9ng. Ng\u00e0y nay, ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng l\u00ean t\u1edbi 80% \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn do v\u1eady website n\u00ean \u0111\u01b0\u1ee3c \u01b0u ti\u00ean nhi\u1ec1u h\u01a1n tr\u00ean phi\u00ean b\u1ea3n Mobile \u0111\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n.<\/span><\/p>\n

Mobile First Index c\u1ee7a Google \u0111\u00e3 thay \u0111\u1ed5i k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, \u0111\u1eb7c bi\u1ec7t tr\u00ean t\u1eebng khu v\u1ef1c \u0111\u1ecba l\u00ed c\u1ee5 th\u1ec3, ng\u01b0\u1eddi d\u00f9ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm tr\u00ean v\u1ecb tr\u00ed hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd. V\u00e0 t\u1eeb tr\u00ean nh\u1eefng \u0111\u1ecbnh v\u1ecb n\u00e0y b\u1eaft \u0111\u1ea7u c\u00f3 nh\u1eefng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn truy v\u1ea5n t\u00ecm ki\u1ebfm tr\u00ean Desktop.<\/span><\/p>\n

Pagespeed<\/strong><\/span><\/h2>\n

T\u1eeb Mobile First Index c\u1ee7a Google th\u00ec t\u1ed1c \u0111\u1ed9 t\u1ea3i trang tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. C\u00e1c website c\u00f3 t\u1ed1c \u0111\u1ed9 t\u1ea3i trang ch\u1eadm s\u1ebd c\u00f3 th\u1ee9 h\u1ea1ng th\u1ea5p tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google. M\u1ee5c ti\u00eau c\u1ee7a Google v\u1edbi c\u00e1c c\u1eadp nh\u1eadt n\u00e0y l\u00e0 cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm l\u00e0 nh\u1eefng website \u0111ang cung c\u1ea5p tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t nh\u1ea5t.<\/span><\/p>\n

Schema<\/strong><\/span><\/h2>\n

N\u1ebfu b\u1ea1n \u0111ang t\u1ef1 h\u1ecfi l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u1ebfp h\u1ea1ng cao h\u01a1n tr\u00ean google th\u00ec Schema Markup l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi SEO doanh nghi\u1ec7p nh\u1ecf. Schema Markup gi\u00fap c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 website nh\u01b0 \u0111\u1ecba ch\u1ec9, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, c\u00f4ng th\u1ee9c n\u1ea5u \u0103n, \u0111\u00e1nh gi\u00e1…<\/span><\/p>\n

Ri\u00eang \u0111\u1ed1i v\u1edbi Local Business, vi\u1ec7c tri\u1ec3n khai m\u00e3 l\u01b0\u1ee3c \u0111\u1ed3 tr\u00ean to\u00e0n website s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch cao. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 \u0111\u1ea3m b\u1ea3o b\u1ea1n cho Google bi\u1ebft doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf \u0111\u00e2u b\u1eb1ng c\u00e1ch tri\u1ec3n khai Schema ch\u00ednh x\u00e1c.<\/span><\/p>\n

S\u1ee9c m\u1ea1nh c\u1ee7a Brand v\u00e0 Social Signal<\/strong><\/span><\/h2>\n

C\u00e1c truy v\u1ea5n c\u00f3 li\u00ean quan t\u1edbi th\u01b0\u01a1ng hi\u1ec7u s\u1ebd lu\u00f4n l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u m\u1ea1nh cho thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng t\u00ecm ki\u1ebfm c\u1ee7a Google. C\u00e0ng nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp m\u00e0 m\u1ed9t website nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c t\u00ecm ki\u1ebfm c\u00f3 th\u01b0\u01a1ng hi\u1ec7u th\u00ec website c\u00e0ng c\u00f3 th\u1ee9 h\u1ea1ng cao. <\/span><\/p>\n

Ngo\u00e0i ra, c\u00e1c t\u00edn hi\u1ec7u x\u00e3 h\u1ed9i t\u1eeb Facebook, Reddit, Quora, Pinterest v\u00e0 c\u00e1c trang x\u00e3 h\u1ed9i kh\u00e1c c\u0169ng li\u00ean quan r\u1ea5t m\u1ea1nh v\u1edbi th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm. \u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 ch\u1ec9 c\u1ea7n th\u00fac \u0111\u1ea9y t\u00edn hi\u1ec7u m\u1ea1ng x\u00e3 h\u1ed9i m\u1ea1nh l\u00e0 c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean c\u1ee7a Google. C\u00e1c website c\u1ea7n ph\u1ea3i c\u00f3 s\u1ef1 k\u1ebft h\u1ee3p s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u00edn hi\u1ec7u x\u00e3 h\u1ed9i k\u00e8m theo nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c SEO \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng cao nh\u01b0 mong mu\u1ed1n.<\/span><\/p>\n

S\u1ee9c m\u1ea1nh c\u1ee7a Domain<\/strong><\/span><\/h2>\n

Tr\u01b0\u1edbc \u0111\u00e2y, c\u00e1c t\u00ean mi\u1ec1n tr\u00f9ng v\u1edbi t\u1eeb kh\u00f3a s\u1ebd gi\u00fap t\u0103ng t\u1ec9 l\u1ec7 hi\u1ec3n th\u1ecb tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Th\u1eddi \u0111i\u1ec3m n\u00e0y th\u00ec kh\u00f4ng c\u00f2n ho\u00e0n h\u1ea3o nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y, nh\u01b0ng domain v\u1eabn c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn x\u1ebfp h\u1ea1ng. V\u1edbi thu\u1eadt to\u00e1n th\u00f4ng minh c\u1ee7a Google, ch\u00fang ta v\u1ea5n th\u1ea5y 2 v\u1ea5n \u0111\u1ec1 li\u00ean quan t\u1edbi s\u1ee9c m\u1ea1nh c\u1ee7a domain:<\/span><\/p>\n

    \n
  • C\u00e1c domain tr\u00f9ng v\u1edbi t\u1eeb kh\u00f3a v\u1eabn c\u00f3 t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng. Nh\u01b0ng \u1ea3nh h\u01b0\u1edfng t\u1edbi v\u1ea5n \u0111\u1ec1 Brand Search, c\u0169ng nh\u01b0 s\u1ee9c m\u1ea1nh Brand c\u1ee7a b\u1ea1n.<\/span><\/li>\n
  • Tu\u1ed5i \u0111\u1eddi domain – Tu\u1ed5i \u0111\u1eddi l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng kh\u00e1c. C\u00e1c domain m\u1edbi c\u00f3 th\u1ee9 h\u1ea1ng t\u1eeb kh\u00f3a kh\u00f3 h\u01a1n so v\u1edbi domain c\u00f3 tu\u1ed5i \u0111\u1eddi l\u00e2u.<\/span><\/li>\n<\/ul>\n

    HTTPS<\/strong><\/span><\/h2>\n

    \u0110\u00e2y th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng ch\u00ednh th\u1ee9c k\u1ec3 t\u1eeb th\u00e1ng 8 n\u0103m 2014, khi n\u00f3 l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 tr\u00ean Blog ch\u00ednh th\u1ee9c c\u1ee7a Google Webmaster: \u201cY\u1ebfu t\u1ed1 b\u1ea3o m\u1ea1nh lu\u00f4n \u0111\u01b0\u1ee3c Google \u01b0u ti\u00ean\u201d.<\/span><\/p>\n

    M\u1eb7c d\u00f9 ch\u00fang ta ch\u01b0a th\u1ea5y t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn SEO \u0111\u1ed1i v\u1edbi c\u00e1c website \u0111\u00e3 chuy\u1ec3n sang s\u1eed d\u1ee5ng HTTPS, nh\u01b0ng SEO Nam Nguy\u1ec5n khuy\u00ean b\u1ea1n n\u00ean s\u1eed d\u1ee5ng HTTPS cho website c\u1ee7a m\u00ecnh \u0111\u1ec3 tr\u00e1nh b\u1ea5t k\u1ef3 r\u1ee7i ro n\u00e0o t\u1eeb c\u00e1c b\u1ea3n c\u1eadp nh\u1eadt trong t\u01b0\u01a1ng lai c\u1ee7a Google.<\/span><\/p>\n

    Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/strong><\/span><\/h2>\n

    UX l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ec3 x\u1ebfp h\u1ea1ng quan tr\u1ecdng cu\u1ed1i c\u00f9ng. Khi thu\u1eadt to\u00e1n Google ng\u00e0y c\u00e0ng th\u00f4ng minh h\u01a1n, b\u1ea1n ph\u1ea3i t\u1eadp trung h\u01a1n v\u00e0o vi\u1ec7c cung c\u1ea5p tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tuy\u1ec7t v\u1eddi. Th\u1eadt kh\u00f3 \u0111\u1ec3 n\u00f3i ch\u00ednh x\u00e1c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a UX, v\u00ec n\u00f3 thay \u0111\u1ed5i theo t\u1eebng ng\u00e0nh v\u00e0 t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng. <\/span><\/p>\n

    V\u00e0 c\u00f3 m\u1ed1i quan h\u1ec7 m\u1ea1nh gi\u1eefa UI \/ UX website v\u00e0 v\u1ecb tr\u00ed th\u1ee9 h\u1ea1ng cao SERP.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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