{"id":5125,"date":"2020-04-24T14:08:51","date_gmt":"2020-04-24T07:08:51","guid":{"rendered":"https:\/\/bacdau.vn\/?post_type=kb&p=5125"},"modified":"2020-04-24T14:08:51","modified_gmt":"2020-04-24T07:08:51","slug":"cpc-la-gi-y-nghia-cpd-cpm","status":"publish","type":"kb","link":"https:\/\/bacdau.vn\/kb\/cpc-la-gi-y-nghia-cpd-cpm\/","title":{"rendered":"CPC l\u00e0 g\u00ec? \u00dd ngh\u0129a CPD, CPM"},"content":{"rendered":"

Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng hi\u1ec7n nay, th\u00ec nhu c\u1ea7u qu\u1ea3ng c\u00e1o google, qu\u1ea3ng c\u00e1o facebook \u0111ang \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m. M\u00e0 \u0111\u1ec3 qu\u1ea3ng c\u00e1o google, facebook hi\u1ec7u qu\u1ea3 th\u00ec c\u00e1c b\u1ea1n ph\u1ea3i hi\u1ec3u r\u00f5 3 thu\u1eadt ng\u1eef CPC, CPD v\u00e0 CPM. V\u1eady CPC, CPD, CPM l\u00e0 g\u00ec?<\/strong> v\u00e0 \u00fd ngh\u0129a c\u1ee7a n\u00f3. M\u1eddi c\u00e1c b\u1ea1n c\u00f9ng v\u1edbi bacdau.vn \u0111i gi\u1ea3i \u0111\u00e1p to\u00e0n b\u1ed9 th\u1eafc m\u1eafc n\u00e0y nh\u00e9!<\/p>\n

Kh\u00e1i ni\u1ec7m v\u00e0 \u00fd ngh\u0129a c\u1ee7a CPC<\/h2>\n

\"cpc<\/p>\n

CPC l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a ” Cost Per Click<\/strong> ” hay ” Pay Per Click<\/strong> “: ch\u00ednh l\u00e0 ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n qu\u1ea3ng c\u00e1o t\u1eeb kho\u00e1 d\u1ef1a v\u00e0o m\u1ed7i l\u1ea7n click chu\u1ed9t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Ch\u00ednh v\u00ec v\u1eady, ch\u1ec9 khi n\u00e0o ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o \u0111\u00f3 th\u00ec b\u1ea1n m\u1edbi ph\u1ea3i tr\u1ea3 chi ph\u00ed cho google.<\/p>\n

Facebook th\u00ec c\u0169ng gi\u1ed1ng nh\u01b0 Google, khi m\u00e0 Facebook \u0111\u00e3 \u0111\u01b0a ra th\u00f4ng b\u00e1o s\u1ebd h\u1ed7 tr\u1ee3 qu\u1ea3ng c\u00e1o t\u00ednh ph\u00ed d\u1ef1a v\u00e0o s\u1ed1 l\u1ea7n click qu\u1ea3ng c\u00e1o th\u00ec ch\u1ec9 khi n\u00e0o ng\u01b0\u1eddi d\u00f9ng click v\u00e0o qu\u1ea3ng c\u00e1o \u0111\u00f3 th\u00ec m\u1edbi t\u00ednh ti\u1ec1n, v\u00e0 n\u1ebfu ng\u01b0\u1eddi d\u00f9ng share, comment hay like th\u00ec s\u1ebd kh\u00f4ng b\u1ecb t\u00ednh ph\u00ed.<\/p>\n

L\u1ee3i \u00edch s\u1eed d\u1ee5ng CPC s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m v\u00e0 t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c s\u1ed1 ti\u1ec1n l\u1edbn trong ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o.<\/p>\n

V\u00e0 khi b\u1ea1n s\u1eed d\u1ee5ng CPC th\u00ec n\u1ebfu qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00f4ng c\u00f3 nhu c\u1ea7u th\u00ec h\u1ecd s\u1ebd kh\u00f4ng click th\u00ec khi \u0111\u00f3 b\u1ea1n s\u1ebd kh\u00f4ng ph\u1ea3i t\u1ed1n chi ph\u00ed click. Nh\u01b0ng l\u1ea1i r\u1ea5t d\u1ec5 b\u1ecb \u0111\u1ed1i th\u1ee7 ch\u01a1i v\u00e0 spam click qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n

Kh\u00e1i ni\u1ec7m v\u00e0 \u00fd ngh\u0129a c\u1ee7a CPM<\/h2>\n

\"Kh\u00e1i<\/p>\n

CPM l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a ” cost per 1000 impressions<\/strong> ” ch\u00ednh l\u00e0 chi ph\u00ed cho m\u1ed7i 1000 l\u1ea7n hi\u1ec3n th\u1ecb.<\/p>\n

CPM ch\u00ednh l\u00e0 m\u00f4 h\u00ecnh t\u00ednh chi ph\u00ed d\u1ef1a v\u00e0o s\u1ed1 l\u1ea7n qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb v\u00e0 n\u00f3 s\u1ebd tuy\u1ec7t v\u1eddi h\u01a1n trong vi\u1ec7c t\u1ea1o ra s\u1ef1 ch\u00fa \u00fd \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u hay \u1ee9ng d\u1ee5ng. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a b\u1ea1n s\u1ebd ph\u1ea3i tr\u1ea3 cho google d\u1ef1a tr\u00ean qu\u1ea3ng c\u00e1o c\u00f3 m\u1ed7i mile – 1000 l\u1ea7n – qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

L\u1ee3i \u00edch c\u1ee7a CPM ch\u00ednh l\u00e0 d\u1ef1a v\u00e0o xu h\u01b0\u1edbng c\u1ee7a doanh nghi\u1ec7p, h\u1ecd t\u1eadp trung mu\u1ed1n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o \u1edf m\u1ee9c s\u1ed1 l\u01b0\u1ee3ng l\u1edbn tr\u00ean c\u00e1c website n\u1eb1m trong m\u1ea1ng l\u01b0\u1edbi hi\u1ec3n th\u1ecb c\u1ee7a qu\u1ea3ng c\u00e1o google. Khi \u0111\u00f3 s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, h\u00ecnh \u1ea3nh \u0111\u1ebfn v\u1edbi tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Khi s\u1eed d\u1ee5ng CPM b\u1ea1n s\u1ebd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u chi ph\u00ed h\u01a1n so v\u1edbi qu\u1ea3ng c\u00e1o CPC \u1edf tr\u00ean.<\/p>\n

Nh\u01b0ng nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a CPM khi doanh nghi\u1ec7p s\u1eed d\u1ee5ng r\u1eb1ng s\u1ebd r\u1ea5t kh\u00f3 c\u00f3 th\u1ec3 nh\u1eafm qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh \u0111\u1ebfn \u0111\u00fang kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

Kh\u00e1i ni\u1ec7m v\u00e0 \u00fd ngh\u0129a c\u1ee7a CPD<\/h2>\n

\"Kh\u00e1i<\/p>\n

CPD l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a ” Cost Per Duration<\/strong> ” ch\u00ednh l\u00e0 h\u00ecnh th\u1ee9c t\u00ednh chi ph\u00ed qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean th\u1eddi gian \u0111\u0103ng qu\u1ea3ng c\u00e1o nh\u01b0 1 ng\u00e0y, 1 tu\u1ea7n, 1 th\u00e1ng hay nhi\u1ec1u th\u00e1ng …<\/p>\n

Doanh nghi\u1ec7p s\u1eed d\u1ee5ng CPD b\u1eb1ng c\u00e1ch \u0111\u0103ng banner tr\u00ean c\u00e1c trang b\u00e1o n\u1ed5i ti\u1ebfng nh\u01b0 Vneexpress, d\u00e2n tr\u00ed, new zing , kinh t\u1ebf, cafe … \u0110\u1ed1i t\u01b0\u1ee3ng s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o CPD h\u1ea7u nh\u01b0 ch\u1ee7 c\u00e1c l\u00e0 c\u00e1c c\u00f4ng ty c\u00f3 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o l\u1edbn, t\u1eadp \u0111o\u00e0n … b\u1edfi vi chi ph\u00ed qu\u1ea3ng c\u00e1o c\u1ee7a CPD l\u00e0 r\u1ea5t cao.<\/p>\n

Hi\u1ec7n nay qu\u1ea3ng c\u00e1o CPD \u0111ang \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u c\u00f4ng ty c\u00f3 ng\u00e2n s\u00e1ch l\u1edbn th\u1ef1c hi\u1ec7n b\u1edfi v\u00ec k\u1ef9 thu\u1eadt s\u1eed d\u1ee5ng c\u1ee7a CPD v\u00f4 c\u00f9ng \u0111\u01a1n gi\u1ea3n, v\u00e0 h\u1ea7u nh\u01b0 c\u00e1c website kh\u00f4ng c\u1ea7n ph\u1ea3i b\u00e1o c\u00e1o s\u1ed1 l\u01b0\u1ee3ng th\u1ed1ng k\u00ea kh\u00e1ch h\u00e0ng, b\u1edfi n\u00f3 ch\u1ec9 d\u1ef1a v\u00e0o v\u1ecb tr\u00ed, k\u00edch th\u01b0\u1edbc h\u1ec9nh \u1ea3nh \u0111\u1ec3 \u0111\u01b0a ra gi\u00e1 tr\u1ecb c\u1ee7a h\u1ee3p \u0111\u1ed3ng \u0111\u0103ng qu\u1ea3ng c\u00e1o banner CPD.<\/p>\n

Hi v\u1ecdng v\u1edbi nh\u1eefng chia s\u1ebb tr\u00ean v\u1ec1 kh\u00e1i ni\u1ec7m c\u1ee7a CPC, CPD v\u00e0 CMP c\u0169ng nh\u01b0 \u00fd ngh\u0129a c\u1ee7a CPC, CPD v\u00e0 CMP s\u1ebd gi\u00fap b\u1ea1n ch\u1ecdn ra c\u00e1ch qu\u1ea3ng c\u00e1o h\u1ee3p v\u1edbi kinh ph\u00ed v\u00e0 kh\u1ea3 n\u0103ng c\u1ee7a c\u00f4ng ty m\u00ecnh nh\u00e9. Ch\u00fac b\u1ea1n c\u00f3 nh\u1eefng gi\u00e2y ph\u00fat vui v\u1ebb c\u00f9ng bacdau.vn nh\u00e9!<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng hi\u1ec7n nay, th\u00ec nhu c\u1ea7u qu\u1ea3ng c\u00e1o google, qu\u1ea3ng c\u00e1o facebook \u0111ang \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m. M\u00e0 \u0111\u1ec3 qu\u1ea3ng c\u00e1o google, facebook hi\u1ec7u qu\u1ea3 th\u00ec c\u00e1c b\u1ea1n ph\u1ea3i hi\u1ec3u r\u00f5 3 thu\u1eadt ng\u1eef CPC, CPD v\u00e0 CPM. V\u1eady CPC, CPD, CPM l\u00e0 g\u00ec? v\u00e0 \u00fd ngh\u0129a c\u1ee7a n\u00f3. M\u1eddi c\u00e1c b\u1ea1n c\u00f9ng v\u1edbi bacdau.vn \u0111i gi\u1ea3i \u0111\u00e1p to\u00e0n b\u1ed9 th\u1eafc m\u1eafc n\u00e0y nh\u00e9!<\/p>\n","protected":false},"author":1,"featured_media":5127,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}}},"kbtopic":[867],"kbtag":[],"_links":{"self":[{"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/kb\/5125"}],"collection":[{"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/kb"}],"about":[{"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/types\/kb"}],"author":[{"embeddable":true,"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/comments?post=5125"}],"version-history":[{"count":0,"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/kb\/5125\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/media\/5127"}],"wp:attachment":[{"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/media?parent=5125"}],"wp:term":[{"taxonomy":"kbtopic","embeddable":true,"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/kbtopic?post=5125"},{"taxonomy":"kbtag","embeddable":true,"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/kbtag?post=5125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}