{"id":4158,"date":"2020-04-15T16:38:24","date_gmt":"2020-04-15T09:38:24","guid":{"rendered":"https:\/\/bacdau.vn\/?post_type=kb&p=4158"},"modified":"2020-04-15T16:38:24","modified_gmt":"2020-04-15T09:38:24","slug":"cr-la-gi-y-nghia-cua-cr-trong-marketing-seo","status":"publish","type":"kb","link":"https:\/\/bacdau.vn\/kb\/cr-la-gi-y-nghia-cua-cr-trong-marketing-seo\/","title":{"rendered":"CR l\u00e0 g\u00ec? \u00dd ngh\u0129a c\u1ee7a CR trong marketing SEO"},"content":{"rendered":"

CR (Conversion Rate)\u00a0<\/a><\/strong>\u00a0\u0111\u00e2y l\u00e0 thu\u1eadt ng\u1eef trong \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c marketing online nh\u1eafc \u0111\u1ebfn, c\u00f9ng b\u1eafc \u0111\u1ea9u<\/a><\/strong> t\u00ecm hi\u1ec3u thu\u1eadt ng\u1eef n\u00e0y nh\u00e9<\/span><\/p>\n

CR vi\u1ebft t\u1eaft c\u1ee7a t\u1eeb ti\u1ebfng anh “Conversion Rate” n\u00f3 mang \u00fd ngh\u0129a trong b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u00f3 l\u00e0 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 mua h\u00e0ng. CR \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng d\u1ef1a v\u00e0o s\u1ed1 l\u01b0\u1ee3ng ph\u1ea7n tr\u0103m kh\u00e1ch h\u00e0ng v\u1edbi t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng gh\u00e9 th\u0103m website, ho\u1eb7c c\u1ee7a lending page qu\u1ea3ng c\u00e1o<\/span><\/p>\n

Nhi\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o ph\u1ea1m ph\u1ea3i sai l\u1ea7m khi c\u1ed1 t\u00ecnh l\u00e0m nhi\u1ec1u c\u00e1ch \u0111\u1ec3 mang nhi\u1ec1u truy c\u1eadp v\u1ec1 trang web c\u1ee7a h\u1ecd trong khi \u0111\u00f3 l\u1ea1i b\u1ecf qua nh\u1eefng sai s\u00f3t c\u01a1 b\u1ea3n b\u00ean trong website c\u1ee7a m\u00ecnh, nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 n\u1ebfu s\u1eeda ch\u1eefa \u0111\u01b0\u1ee3c, s\u1ebd l\u00e0m th\u00fac \u0111\u1ea9y \u0111\u00e1ng k\u1ec3 conversion rate<\/strong>, gi\u00fap t\u0103ng doanh thu v\u1edbi chi ph\u00ed l\u1ea1i th\u1ea5p.<\/span><\/p>\n

Khi l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u00e0m web b\u00e1n h\u00e0ng t\u1ea1i Vi\u1ec7t Nam, s\u1ebd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadn ra \u0111\u01b0\u1ee3c r\u1eb1ng c\u1ea3i thi\u1ec7n conversion rate mang y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n cho doanh nghi\u1ec7p, d\u1ecbch v\u1ee5 trong m\u00f4i tr\u01b0\u1eddng mua b\u00e1n c\u1ea1nh tranh r\u1ea5t kh\u1ed1c li\u1ec7t n\u00e0y. Vi\u1ec7c \u0111\u1ea9y t\u0103ng conversion rate ph\u1ea3i \u0111\u01b0\u1ee3c coi tr\u1ecdng v\u00e0 ch\u00fa t\u00e2m h\u01a1n v\u00ec s\u1ef1 h\u1ea5p d\u1eabn kh\u00e1ch h\u00e0ng v\u00e0o web \u0111\u00e3 kh\u00f3, thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c h\u1ecd action mua m\u00f3n h\u00e0ng v\u00e0 thanh to\u00e1n l\u1ea1i c\u00e0ng gian nan h\u01a1n, b\u1edfi l\u1ebd \u0111\u00f3 t\u1ea1i sao ta l\u1ea1i kh\u00f4ng t\u1ed1i \u01b0u m\u1ee3i th\u1ee9 \u0111\u1ec3 gi\u00fap vi\u1ec7c mua h\u00e0ng h\u00f3a tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n cho kh\u00e1ch v\u00e0 qua \u0111\u00f3 k\u00edch th\u00edch ng\u01b0\u1eddi mua, mua h\u00e0ng nhi\u1ec1u h\u01a1n. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u01b0\u1ee3c t\u00edch c\u00f3p t\u1eeb c\u00e1c kinh nghi\u1ec7m khi th\u1ef1c hi\u1ec7n c\u00e1c d\u1ef1 \u00e1n c\u0169ng nh\u01b0 c\u00e1c ki\u1ebfn th\u1ee9c t\u00f4i \u0111\u00e3 t\u1ed5ng k\u1ebft nhi\u1ec1u job s\u1ebd gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng CR ch\u1ec9 v\u1edbi m\u1ed9t v\u00e0i ph\u01b0\u01a1ng ph\u00e1p v\u00e0 m\u1ed9t v\u00e0i thay \u0111\u1ed5i \u0111\u01b0\u1ee3c n\u00eau ra d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n

\"\"<\/span><\/p>\n

Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/span><\/h2>\n

B\u1eaft \u0111\u1ea7u ngay v\u1edbi m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 \u0111\u01a1n gi\u1ea3n nh\u01b0ng kh\u00f4ng ph\u1ea3i ai c\u0169ng l\u00e0m \u0111\u00fang \u0111\u01b0\u1ee3c h\u1ebft. H\u00e3y bi\u1ebft r\u1eb1ng n\u1ebfu vi\u1ec7c s\u1eed d\u1ee5ng website qu\u00e1 ph\u1ee9c t\u1ea1p v\u00e0 kh\u00f3 ch\u1ecbu th\u00ec s\u1ebd ch\u1eb3ng ai th\u00e8m order h\u00e0ng t\u1eeb b\u1ea1n \u0111\u00e2u. M\u1ed9t site t\u1ed1t c\u1ea7n ph\u1ea3i h\u01b0\u1edbng t\u1edbi vi\u1ec7c d\u1ec5 d\u00e0ng trong vi\u1ec7c s\u1eed d\u1ee5ng, thao t\u00e1c v\u00e0 cho ph\u00e9p nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n mua h\u00e0ng c\u00f3 th\u1ec3 mua d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c. V\u1eady th\u01b0\u1eddng th\u00ec c\u00e1c website m\u1eafc l\u1ed7i ch\u1ed7 n\u00e0o?<\/span><\/p>\n

Kh\u1ea3 n\u0103ng truy c\u1eadp website<\/span><\/h3>\n

Nghe c\u00f3 v\u1ebb nh\u01b0 \u0111\u00e2y l\u00e0 \u0111i\u1ec1u hi\u1ec3n nhi\u00ean v\u00ec n\u1ebfu mu\u1ed1n kh\u00e1ch h\u00e0ng mua h\u00e0ng \u0111\u1ea7u ti\u00ean h\u1ecd ph\u1ea3i truy c\u1eadp v\u00e0 s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c website. Tuy nhi\u00ean b\u1ea1n s\u1ebd ng\u1ea1c nhi\u00ean n\u1ebfu bi\u1ebft r\u1eb1ng r\u1ea5t nhi\u1ec1u trang web khi t\u1ea1o ra \u0111\u00e3 m\u1eafc ph\u1ea3i nh\u1eefng sai l\u1ea7m c\u01a1 b\u1ea3n khi\u1ebfn cho khi m\u00e0 c\u00e1c b\u1ed9 m\u00e1y t\u00ecm ki\u1ebfm kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y \u0111\u01b0\u1ee3c, roboot kh\u00f4ng index \u0111\u01b0\u1ee3c, m\u1ea5t ho\u00e0n to\u00e0n ngu\u1ed3n visits qu\u00fd gi\u00e1 t\u1eeb k\u1ebft qu\u1ea3 search. Vi\u1ec7c l\u1ef1a ch\u1ecdn hosting qu\u00e1 nh\u1ecf kh\u00f4ng ph\u00f9 h\u1ee3p khi\u1ebfn cho vi\u1ec7c truy c\u1eadp trang web c\u00f3 tranffic l\u1edbn tr\u1edf n\u00ean ch\u1eadm ch\u1ea1p, website th\u01b0\u1eddng xuy\u00ean r\u1edbt ch\u1eadp ch\u1eddn c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ea9y kh\u00e1ch h\u00e0ng r\u1eddi xa trang web c\u1ee7a b\u1ea1n. Do v\u1eady tr\u01b0\u1edbc khi l\u00e0m nh\u1eefng g\u00ec cao xa h\u01a1n, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng website c\u1ee7a b\u1ea1n \u0111ang v\u1eadn h\u00e0nh tr\u01a1n tru, c\u00f3 th\u1ec3 truy c\u1eadp m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 kh\u00f4ng th\u01b0\u1eddng xuy\u00ean tr\u1ee5c tr\u1eb7c v\u1ec1 k\u1ef9 thu\u1eadt.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

CR (Conversion Rate)\u00a0\u00a0\u0111\u00e2y l\u00e0 thu\u1eadt ng\u1eef trong \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c marketing online nh\u1eafc \u0111\u1ebfn, c\u00f9ng b\u1eafc \u0111\u1ea9u t\u00ecm hi\u1ec3u thu\u1eadt ng\u1eef n\u00e0y nh\u00e9.<\/p>\n","protected":false},"author":1,"featured_media":4161,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}}},"kbtopic":[725],"kbtag":[750],"_links":{"self":[{"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/kb\/4158"}],"collection":[{"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/kb"}],"about":[{"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/types\/kb"}],"author":[{"embeddable":true,"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/comments?post=4158"}],"version-history":[{"count":0,"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/kb\/4158\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/media\/4161"}],"wp:attachment":[{"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/media?parent=4158"}],"wp:term":[{"taxonomy":"kbtopic","embeddable":true,"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/kbtopic?post=4158"},{"taxonomy":"kbtag","embeddable":true,"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/kbtag?post=4158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}