{"id":4149,"date":"2020-04-15T16:29:02","date_gmt":"2020-04-15T09:29:02","guid":{"rendered":"https:\/\/bacdau.vn\/?post_type=kb&#038;p=4149"},"modified":"2020-04-15T16:29:02","modified_gmt":"2020-04-15T09:29:02","slug":"google-tag-manager-la-gi-tiet-lo-bi-kip-su-dung-gtm","status":"publish","type":"kb","link":"https:\/\/bacdau.vn\/kb\/google-tag-manager-la-gi-tiet-lo-bi-kip-su-dung-gtm\/","title":{"rendered":"Google tag manager l\u00e0 g\u00ec? ti\u1ebft l\u1ed9 b\u00ed k\u00edp s\u1eed d\u1ee5ng GTM"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\">Nh\u1eafc \u0111\u1ebfn qu\u1ea3ng c\u00e1o ch\u00fang ta ngh\u0129 ngay \u0111\u1ebfn <strong><a href=\"https:\/\/bacdau.vn\/google-tag-manager-la-gi-tiet-lo-bi-kip-su-dung-gtm\/\">c\u00f4ng c\u1ee5 Google tag manager<\/a><\/strong>, v\u1eady b\u1ea1n \u0111\u00e3 bi\u1ebft GTM l\u00e0 g\u00ec ch\u01b0a? c\u00f9ng <strong><a href=\"http:\/\/bacdau.vn\">B\u1eafc \u0110\u1ea9u<\/a><\/strong>\u00a0t\u00ecm hi\u1ec3u c\u00e1ch s\u1eed d\u1ee5ng c\u1ee7ng nh\u01b0 c\u00e1c b\u00ed k\u00edp s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y nh\u00e9<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\">M\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 h\u1eefu \u00edch cho c\u00e1c b\u1ea1n ch\u1ea1y qu\u1ea3ng c\u00e1o, thao t\u00e1c d\u1ec5 d\u00e0ng, update nhanh v\u00e0 hi\u1ec7u qu\u1ea3 th\u00ec b\u1ea1n ph\u1ea3i l\u00e0m g\u00ec v\u1edbi n\u00f3 \u0111\u00e2y. H\u00e3y c\u00f9ng tr\u1ea3i nghi\u1ec7m c\u00f4ng c\u1ee5 Google Tag Manager nh\u00e9<\/span><\/p>\n<h2 id=\"google-tag-manager-la-gi\" style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\">Google tag manager l\u00e0 g\u00ec?<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\">Google Tag Manager l\u00e0 m\u1ed9t tools gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd v\u00e0 c\u1eadp nh\u1eadt c\u00e1c th\u1ec3 trong website m\u00ecnh, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng th\u1ec3 theo d\u00f5i website GA (Google analytic), th\u1ebb Remarketing (Facebook Pixel, Google Adword nay g\u1ecdi l\u00e0 google Ads), C\u00e1c th\u1ebb gi\u00fap t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i trong qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb (Google Optimize, Crazy Egg, Google ads), v.v&#8230;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\">N\u00f3i c\u00e1ch kh\u00e1c, khi c\u00e1c b\u1ea1n l\u00e0m th\u1ee7 c\u00f4ng th\u00ec vi\u1ec7c c\u00e0i s\u1ebd ph\u1ea3i kh\u00e1 ph\u1ee9c t\u1ea1p, ph\u1ea3i c\u00e0i Google Analytics, Facebook Pixel\u2026.v\u00e0o m\u00e3 ngu\u1ed3n c\u1ee7a website. Vi\u1ec7c t\u1ea1o m\u00e3 v\u00e0 c\u00e0i \u0111\u1eb7t x\u00e1c m\u00ecnh l\u00e0 r\u1ea5t l\u00e2u. V\u1edbi m\u1ed9t chi\u1ebfn d\u1ecbch b\u1ea1n g\u1eafn m\u1ed9t th\u1ebb ri\u00eang d\u1eabn \u0111\u1ebfn c\u00e1c th\u1ebb website r\u1ea5t l\u1ed9n x\u1ed9n. C\u00f2n \u0111\u1ed1i v\u1edbi Google Tag Manager, b\u1ea1n s\u1ebd setup v\u00e0 qu\u1ea3n l\u00fd t\u1ea5t c\u1ea3 c\u00e1c d\u1ecbch v\u1ee5 trong ch\u00ednh c\u00f4ng c\u1ee5 n\u00e0y v\u1edbi m\u1ed9t th\u1ebb duy nh\u1ea5t, \u0111i\u1ec1u n\u00e0y s\u1ebd ti\u1ebft ki\u1ec7m th\u1eddi gian cho b\u1ea1n quay tay hay l\u00e0m vi\u1ec7c g\u00ec \u0111\u00f3. \u0110\u1eb7c bi\u1ec7t nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi anh em kh\u00f4ng ph\u1ea3i chuy\u00ean vi\u00ean l\u1eadp tr\u00ecnh. Wesite s\u1ebd load nhanh h\u01a1n do kh\u00f4ng ph\u1ea3i g\u1ed3ng m\u00ecnh load c\u00e1c javascript\/css t\u1eeb c\u00e1c th\u1ebb mang l\u1ea1i<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\">C\u00f3 th\u1ec3 n\u00f3i GTM l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch cho kh\u00f4ng ch\u1ec9 d\u00e2n qu\u1ea3ng c\u00e1o, l\u1eadp tr\u00ecnh&#8230; m\u00e0 ch\u00ednh l\u00e0 tools c\u1ea7n thi\u1ebft gi\u00fap qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng website, internet. M\u1ed9t c\u00f4ng c\u1ee5 ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed \u0111\u01b0\u1ee3c google vi\u1ebft ra \u0111\u1ec3 s\u1eed d\u1ee5ng<\/span><\/p>\n<h2 id=\"loi-ich-su-khi-dung-google-tag-manager\" style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\">L\u1ee3i \u00edch khi s\u1eed d\u1ee5ng Google Tag Manager<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\">Nh\u01b0 \u0111\u00e3 tr\u00ecnh b\u00e0y \u1edf tr\u00ean, ch\u1ee9c n\u0103ng ch\u00ednh nh\u1ea5t c\u1ee7a Google Tag Manager l\u00e0 qu\u1ea3n l\u00fd, c\u1eadp nh\u1eadt t\u1ea5t c\u1ea3 c\u00e1c th\u1ebb \u0111\u01b0\u1ee3c th\u00eam v\u00e0o website<\/span><br \/>\n<span style=\"font-family: helvetica, arial, sans-serif;\">gi\u00fap theo d\u00f5i h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">\u0110o l\u01b0\u1eddng s\u1ef1 chuy\u1ec3n \u0111\u1ed5i website, h\u1ed7 tr\u1ee3 tri\u1ec3n khai A\/B testing<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">V\u00e0 kh\u00e1 nhi\u1ec1u ch\u1ee9c n\u0103ng nh\u1ecf hay kh\u00e1c, C\u00f9ng b\u1eafc \u0111\u1ea9u t\u00ecm hi\u1ec3u t\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 c\u00f4ng c\u1ee5 vi di\u1ec7u n\u00e0y nh\u00e9.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1362\" src=\"http:\/\/bacdau.vn\/wp-content\/uploads\/2019\/02\/google-tag-manager-GA.jpg\" alt=\"L\u1ee3i \u00edch s\u1eed d\u1ee5ng Google Tag Manager\" width=\"1112\" height=\"438\" \/><\/span><\/p>\n<h2 id=\"cach-su-dung-google-tag-manager\" style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\">C\u00e1ch s\u1eed d\u1ee5ng Google Tag Manager<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\">\u0110\u1ec3 s\u1eed d\u1ee5ng tri\u1ec3n khai c\u00f4ng c\u1ee5 Google Tag Manager, b\u1ea1n h\u00e3y truy c\u1eadp v\u00e0o li\u00ean k\u1ebft https:\/\/tagmanager.google.com v\u00e0 \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n GTM, n\u1ebfu \u0111\u00e3 c\u00f3 s\u1eb5n t\u00e0i kho\u1ea3n Google th\u00ec b\u1ea1n c\u00f3 th\u1ec3 \u0111\u0103ng nh\u1eadp gmail \u0111\u1ec3 s\u1eed d\u1ee5ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\">C\u1ea7n ch\u00fa y: Google Tag Manager c\u00f3 hai lo\u1ea1i l\u00e0 GTM d\u00e0nh cho \u1ee9ng d\u1ee5ng v\u00e0 website, trong b\u00e0i vi\u1ebft n\u00e0y m\u00ecnh s\u1ebd ch\u1ec9 n\u00f3i v\u1ec1 tagmanager d\u00e0nh cho website<\/span><\/p>\n<h3 id=\"dau-tien-ban-tao-tai-khoan-google-tag-manager\" style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\">\u0110\u1ea7u ti\u00ean b\u1ea1n t\u1ea1o t\u00e0i kho\u1ea3n\u00a0Google Tag Manager:<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\">\u0110\u1ed1i v\u1edbi d\u00e2n ch\u01a1i ch\u01b0a bi\u1ebft s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 google b\u1ea1n h\u00e3y truy c\u1eadp v\u00e0o Gmail.com \u0111\u1ec3 t\u1ea1o cho m\u00ecnh m\u1ed9t <strong><a href=\"http:\/\/bacdau.vn\/dang-nhap-gmail-login-gmail-don-gian\" target=\"_blank\" rel=\"noopener noreferrer\">t\u00e0i kho\u1ea3n gmail<\/a><\/strong> b\u1eaft m\u1eaft. V\u1ea5n \u0111\u1ec1 t\u1ea1o gmail m\u00ecnh c\u00f3 b\u00e0i vi\u1ebft h\u01b0\u1edbng d\u1eabn link b\u00ean tr\u00ean. D\u00e2n ch\u01a1i n\u00e0o ch\u01b0a bi\u1ebft th\u00ec vui l\u00f2ng click v\u00e0o xem cho \u0111\u1ee1 nh\u1ee5c nh\u00e9.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\">Sau khi \u0111\u00e3 c\u00f3 t\u00e0i kho\u1ea3n gmail b\u1ea1n truy c\u1eadp v\u00e0o link\u00a0tagmanager.google.com d\u1ec3 t\u1ea1o t\u00e0i kho\u1ea3n\u00a0Google Tag Manager &gt;&gt; Click v\u00e0o &#8220;T\u1ea1o t\u00e0i kho\u1ea3n&#8221;. N\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft ch\u1eed c\u00f3 th\u1ec3 xem h\u00ecnh \ud83d\ude42<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1363\" src=\"http:\/\/bacdau.vn\/wp-content\/uploads\/2019\/02\/T\u1ea1o-tai-khoangoogle-tag-manager.jpg\" alt=\"T\u1ea1o-tai-khoangoogle-tag-manager\" width=\"1297\" height=\"370\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/bacdau.vn\/wp-content\/uploads\/2019\/02\/Google-Tag-Manager-.jpg\" alt=\"Google tag manager l\u00e0 g\u00ec? ti\u1ebft l\u1ed9 b\u00ed k\u00edp s\u1eed d\u1ee5ng GTM\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\">Sau khi b\u1ea1n click t\u1ea1o t\u00e0i kho\u1ea3n c\u1ee7a s\u1ed5 m\u1edbi hi\u1ec7n ra y\u00eau c\u1ea7u b\u1ea1n \u0111i\u1ec1n th\u00f4ng tin website. H\u00e3y \u0111i\u1ec1n th\u00f4ng tin c\u1ee7a b\u1ea1n nh\u00e9 kh\u00f4ng ph\u1ea3i th\u00f4ng tin B\u1eafc \u0110\u1ea9u \u0111\u00e2u nha.<\/span><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/gtvseo.com\/wp-content\/uploads\/2017\/08\/google-tag-manager-la-gi-1.jpg\" alt=\"Google Analytics l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng GA hi\u1ec7u qu\u1ea3 (2020)\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\">Khi b\u1ea1n click t\u1ea1o xong c\u1ee7a s\u1ed5 hi\u1ec7n ra y\u00eau c\u1ea7u b\u1ea1n x\u00e1c nh\u1eadn c\u00f3 \u0111\u1ed3ng \u00fd v\u1edbi th\u1ecfa thu\u1eadn kh\u00f4ng. Qu\u1ea3 th\u1eadt ai \u0111\u1ecdc th\u1ecfa thu\u1eadn bao gi\u1edd \u0111\u00e2u. B\u1ea1n click check v\u00e0o 1 v\u00e0 b\u1ea5m v\u00e0o 2 (c\u00f3)&gt; n\u1ebfu kh\u00f4ng mu\u1ed1n ti\u1ebfn xa h\u01a1n h\u00e3y d\u1eebng l\u1ea1i v\u00e0 t\u1eaft m\u00e1y t\u00ednh \u0111i ng\u1ee7 g\u1ea5p<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1365\" src=\"http:\/\/bacdau.vn\/wp-content\/uploads\/2019\/02\/x\u00e1c-nhanh-tao-google-tag-manager.jpg\" alt=\"x\u00e1c-nhanh-tao-google-tag-manager\" width=\"1138\" height=\"660\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\">Sau khi b\u1ea1n <strong>\u0111\u00e3 l\u00e0m vi\u1ec7c \u0111\u00f3<\/strong> b\u1eb1ng vi\u1ec7c click v\u00e0o b\u01b0\u1edbc b\u00ean tr\u00ean. B\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n qua c\u1ee7a s\u1ed5 ti\u1ebfp theo. C\u1eeda s\u1ed5 n\u00e0y<strong> show h\u00e0ng<\/strong> cho b\u1ea1n m\u00e3 \u0111\u1ec3 nh\u00fang v\u00e0o website th\u00e2n y\u00eau c\u1ee7a ch\u00fang ta<\/span><\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/hoangpr.vn\/wp-content\/uploads\/2019\/08\/huong-dan-cai-dat-tag-manager-don-gian-va-hieu-qua-nhat-5.png\" alt=\"Aprender Livre\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif;\">Vi\u1ec7c ti\u1ebfp theo ch\u00fang ta l\u00e0 g\u1eafn th\u1ebb GTM v\u00e0o website c\u1ee7a m\u00ecnh v\u00e0 s\u1eed d\u1ee5ng. B\u00e0i vi\u1ebft ti\u1ebfp theo ch\u00fang t\u00f4i s\u1ebd h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5\u00a0Google tag manager cho nh\u00e0 qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb<\/span><\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Nh\u1eafc \u0111\u1ebfn qu\u1ea3ng c\u00e1o ch\u00fang ta ngh\u0129 ngay \u0111\u1ebfn c\u00f4ng c\u1ee5 Google tag manager, v\u1eady b\u1ea1n \u0111\u00e3 bi\u1ebft GTM l\u00e0 g\u00ec ch\u01b0a? c\u00f9ng B\u1eafc \u0110\u1ea9u\u00a0t\u00ecm hi\u1ec3u c\u00e1ch s\u1eed d\u1ee5ng c\u1ee7ng nh\u01b0 c\u00e1c b\u00ed k\u00edp s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y nh\u00e9<\/p>\n","protected":false},"author":1,"featured_media":4152,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}}},"kbtopic":[725],"kbtag":[739],"_links":{"self":[{"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/kb\/4149"}],"collection":[{"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/kb"}],"about":[{"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/types\/kb"}],"author":[{"embeddable":true,"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/comments?post=4149"}],"version-history":[{"count":0,"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/kb\/4149\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/media\/4152"}],"wp:attachment":[{"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/media?parent=4149"}],"wp:term":[{"taxonomy":"kbtopic","embeddable":true,"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/kbtopic?post=4149"},{"taxonomy":"kbtag","embeddable":true,"href":"https:\/\/bacdau.vn\/wp-json\/wp\/v2\/kbtag?post=4149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}